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Lesson Transcript:

What I want to talk about now is setting up a good action plan. The nuts and bolts of taking action and focus, it’s all fine and good. But if you don’t have an action plan then it just doesn’t work. You don’t have a clearly identified path of taking action. I mean, you don’t necessarily know how to get to where you’re going unless you can break it down step by step. You can’t just say, “I want to go to the moon,” without having a pretty good idea of not necessarily how to get there but without having a lay of the land. So you do this, then you do this, then you do this.

The same is true online, both with digital products and with affiliate commissions and building a list and any of that stuff. I mean, you need to have a good action plan. So this is the third part of the little trifecta that I call strategic success. I mean, no trademarks or anything on it, but it works for me and everyone I’ve worked with. You look at some of the most successful people in the world and this is exactly what they do. That’s where I got the system.

Strategic success is really a simple process. It’s goals, focus, action. And then you go through and you repeat – goals, focus, action, goals, focus, action. It works really well. Here’s what happens. You plot your goals and you write down exactly what it is, where you want to go in five years, where you want to go in two years. And then you examine your focus. So you say, “All right, these are the goals I want to hit, this is what I want to focus on to hit those goals.” And then you plan out your actions based on your goals and your focus. So basically it’s your goals times your focus, divided by your action equal success. Your action plan is really very simple.

So your goals and your focus, those two things basically multiply each other. And then you divide that by the actions and that is going to yield the total end results. You want to examine your goals, you want to determine your focus or your applied focus. So basically then just break them down into action steps and to-do lists.

In my previous example, offline clients is my focus. So my goals are to live in a 10,000 square foot house in Tennessee and work with the people I want to. My actions are to put together a training course with traffic, conversion strategies and lead generation at the heart of it all. So my action plan would look like this. Step one, register a domain name. Step two, get a site built. Step three, create a money magnet or a lead generation tool. Step four, create video content. Step five, get it edited and encoded. Six is put together a marketing plan and affiliate program. And seven is make money. This stuff is probably pretty foreign to you right now but it won’t be by the time you get to the end of DigiDiamonds because this is the exact blueprint that we use in creating digital products.

From that action plan I would break it down into to do lists. So first, get a site built. Okay, so get a site built is number two on my action plan. And it sounds like something that’s pretty daunting, right? Getting a website built, if you don’t have any experience online you’re looking at getting a website built and you’re thinking, “Oh my God, where do I start? I could hire it out, I could do it myself.” Very simply, you do the research and you do the heavy lifting as far as figuring out how do it and then the rest kind of just comes out.

From the action plan you break it down. Getting a site built, figure out what features I want, figure out what I want the site to look like, put the job on ODesk. ODesk is an outsourcing portal. Four is interview applicants. Five, get the winning bidder what they need to build the site. Maybe it’s logos or something. The next step is critiquing the website. The step after, you pay for the site. And then the last step is you start using the site. Really it’s those eight steps that you use to get a site built for very cheap. You can outsource a website build for $50. I mean, it’s not hard. But that’s basically the action plan.

That would be a general to-do list for getting the site built. And as you move through the to-do list you’re achieving one particular aspect of the action, which gets you closer to the goal. So basically all your thinking is already done. You can just set this down, you write it out on a piece of paper and say, “What do I need to do today? Okay, for the first two hours of the day I’m going to be working on getting a site built so I need to figure out blah, blah, blah.” Just check them off, right down the list. It doesn’t get any harder than that.

Now, I’m going to deconstruct the process of building a digital product for you, so you don’t have to worry about that. What I want you to worry about and to put together is your own little blueprint of how you’re going to take action and start achieving your goals.

So how does your digital product play into your business? Who are you going to target in your marketing so that they buy it? How are you going to go about actually doing what’s required for a successful digital product? I’m going to be giving you action plans and blueprints for creating a specific digital product, but consider how it’s going to work into your whole business and what you need to do to put it all together. So the overall picture.

Earlier, just a couple slides ago, we talked about how I’m going to use a digital product as a front end of my business. So basically people call me on the phone and say, “I need your help.” I say, “All right, that’s cool. Check out this product. It’s going to walk you right through, no different than me being on the phone. You can pay $1,000 for it. It’s going to get you up to speed. Then come talk to me afterwards because you’re going to be at a point that I can begin helping you.” So it’s a great, great way. That’s how a digital product is going to work for me. How is it going to work for you? Are you going to talk about it on stage and sell from the stage? Are you going to use it as an up sell for your book? Are you going to use it as a lead generation piece for a website or for your company? It’s really up to you. Work now on working it into the rest of your marketing mix.

Our next step, we’re going to be talking about the market and what you need to know about the market in order to successfully move forward.