Prerequisites: Affiliate Marketing 101 Course (free!)
Today, we start building links to your content! Out of the hundreds of sites that I’ve reviewed for people over the years, not building backlinks is the #1 issue people face.
And it’s true, building backlinks isn’t fun. It isn’t sexy. It doesn’t directly make you money…
But it does get your ranked in Google. The higher up in Google you rank, the more traffic you get and the more money you make.
If you’ve followed the 30-Day Challenge up until this point, your content and your article are dialed in and live somewhere online, whether that’s on your own website or in an article directory somewhere. That part is done.
Yes, if you want to rank for more keywords, you’ll have to publish more articles, but I want to walk you through the process once so you can do it for the rest of your sites…
Here’s the overall process, in a nutshell:
Good thing you’re already on Step 3! You’ve already written keyword content and published it online. The rest of the lessons in this section are going to talk about building links and tracking rankings, which will ultimately get you traffic so you can sell stuff!
So, let’s get right to it! We’re going to start off with our #1 favorite form of linkbuilding… Still!
Article marketing used to be the default standard for linkbuilding. SEO’s used it for years as pretty much the only way of building links, and, as we learned yesterday, one solitary kind of incoming link isn’t ‘natural.’ The result was a massive Google slap on tons of sites that were using only article directories for their links, and a major de-indexing and devaluing of article links…
However, article marketing is still great way of building back links to your site and getting good content out there that people can read and click through. In fact, it’s the first thing we do after we publish a piece of content – we go and do an article marketing campaign.
Before we get into the how-to of article marketing, let’s first talk about the do’s and don’ts. Don’t skip this part, it’s important.
- Don’t publish the same article to 20, 50 or 100 different sites. It’s true that there is a ‘duplicate content penalty’ in Google but a lot of people are misinformed about it. Google basically counts the first instance of the article it finds, and throws out all of the rest. At least that’s what they’ve done up ’til this point.
- Don’t use illegible content or spammy content. It’s easy to have an outsourcer or a piece of software to write spammy content that doesn’t make sense to humans. Most article directories have editors and approval process to ward against shit content for that reason, so don’t use it. You’ll be wasting your time.
- Don’t do product reviews as articles. Most article directories have rules against straight up product reviews being accepted to their directory. You can publish an article and then link to a product, like “How To Get Better Grades” can link to Good Grades Guide below the fold, but they probably won’t like a straight up ‘Good Grades Guide Review.’
- Don’t use spinning software that turns your good article into a jumbled mess. If you have any experience with article spinning, you know exactly what I mean here. If your spun article unspins to something that can’t be read, it won’t be read or accepted to an article directory.
- Do use good, well written content. Every piece of content someone may read before hitting your affiliate site starts ‘pre framing’ them for the product that they’re about to read about. It’s incredibly important that you put your best foot forward, starting with articles that you put in article directories. Granted, you don’t get a ton of traffic from them, but there will be some.
- Use solid spun content. One of the best ways of producing unique content is by ‘spinning’ an article. There are very few pieces of software that do it well, so we do it manually. We rewrite each paragraph 4 to 5 times before submitting articles to the directories.
- Have 30% unique content. In order to not hit the duplicate content penalty, you’ll want to make sure that at least 30% of your content is unique. That’ll make Google happy!
- Outsource or buy spun articles. Some outsourcers on Elance and oDesk understand spun content. We usually buy our spun articles from The Leading Articles. TLA articles will unpin to millions of variations, ensuring that you never hit a duplicate content penalty no matter how many times they’re published.
- Stay on top of the approval process. Make sure to stay on top of what articles are being approved, which ones are rejected and why. You can get your accounts banned if you don’t stay updated.
- Include at least 2 links in your ‘Resource’ box at the bottom of the article. The Resource box at the bottom of the article is where you include your links. I usually include links to the home page of my affiliate site, and the specific post that I’m trying to optimize for. If you’re using a tool like Submit Your Article, you can include multiple links in the resource box!
Now, let’s talk about doing article marketing…
Article Marketing Tools
Our #1 most preferred article marketing tool of all time is Submit Your Article. We’ve tried a bunch of them and SYA has always outperformed the rest. We get better links and get ranked higher because of them. In fact, we’ve tested out Unique Article Wizard (UAW) and SEOlinkvine and actually lost rankings!
We do have a second favorite option too… Magic Submitter. It’s solid software but it takes a little bit more to set up. It’s not that bad though!
Let’s get started talking about the tools!
Submit Your Article (recommended!)
Submit Your Article sends your articles out to all the major article directories online, and quite a few blogs so you get instant backlinking. We’ve been using Submit Your Article for about 4 years now and it’s one of the tools that we can’t live without.
After you post a new piece of content online, whether it be to your blog, Youtube or some other article directory; do a ’round of promotion’ through SYA. A ’round of promotion’ simply means add a new article to SYA and schedule it to be dripped out over the next 30 days. If you want to build links a little bit slower, you can schedule the article to be syndicated for up to 90 days!
Sometimes, one article marketing campaign will do the trick, and you’ll get first page rankings a few days after posting. Other times, you’ll need to do multiple rounds days or weeks apart to get the results you want.
Magic Submitter (optional)
Magic Submitter is a new weapon in our arsenal. We played around with it about a year ago, and was then reintroduced to it just recently.
While Magic Submitter does take a little more time to set up and customize, it is a very powerful piece of software that can build a lot of links for you over the long term. Now again, we don’t condone going out and slamming thousands of backlinks to your site in a weekend, but when used properly Magic Submitter works well.
There are a ton of training videos inside once you start using it too, so no worries there.
Additional Resources And Downloads
Here are some additional resources that you might enjoy…
Article Marketing Cheat Sheet
Submit Your Article How-To [PDF]
Step-By-Step Tutorial [Web based]
Here’s a step by step tutorial online if you’d rather it that way. Just click the image below:
Tomorrow, we’re going to continue right down the list of linkbuilding resources… So social bookmarks is up next!
Article directory links
- Social bookmarks
- Social votes
- Blog comment links
- High PR links (authority sites)
- Press release links (these are HOT right now!)
- Youtube links
- Open linkwheel links
Here’s today’s question for you to answer in the comment box below: What has your experience been with article marketing and content spinning? Has it worked for you? Has it not? What are some of the roadblocks you’ve faced?