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number one (first)
Level: Beginner
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Prerequisites: Affiliate Marketing 101 Course (free!)

You made it out of the fire!  The linkbuilding tutorials are officially over :0)  Doesn’t that make you feel good?

You’ve got EVERYTHING you need right now to get ranked and kill it online, whether it’s with affiliate marketing or local clients…  The search engines are your playground!

Today, we’re going to talk about something fun, tracking keywords.  In fact, this is one of the only metrics I look at in terms of affiliate marketing and one of the only questions I ask myself…  “Where are my sites ranked in Google?”

To me, aside from the money that those sites are bringing in, it’s the only metric that matters.

I could care less about how much traffic my sites get, or what the time spent on page is.  I just want to know where they’re ranked.  If I know that, I have enough information to make money.

Understanding SERP’s

magnifying-glass-vector3SERP’s are a fancy way for saying ‘Search Engine Results Page’ or ‘Search Engine Ranking Page”.  It’s a fancy way of saying, “I’m ranking on Page 1 of Google!”

The thing is, where your article or content is ranking is all that matters.  If it’s on Page 2 of Google, you’ll get next to NO traffic.  The bottom of Page 1, you’ll get some.  Here’s an interesting image showing you how much traffic you’ll get depending on your listing in Google:

New findings from online ad network Chitika confirm it’s anything but lonely at the top. According to the study, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:

percentage-of-traffic-by-google-results-position-chitika

[credit: SearchEngineWatch.com]

So, it matters where you’re ranking!

If Your Site Isn’t Where You Want It…

inspector_big_eyeThe biggest question we get asked is, “My site is on Page 3, what do I do?”  So let’s deconstruct it for a minute, using what you’ve learned up until this point.

There are 3 parts to successfully SEOing your website.  You read about these in Free Traffic Basics:

  • On-Page Optimization – Keywords.  Articles.  Content.  That stuff.  If you’ve followed the tutorials up until this point, your On-Page Optimization is dialed in, so it’s not this one.
  • Social Optimization – Likes, Shares, Retweets, Views.  If you’ve followed the tutorials up until this point, you’re Social Optimization is dialed in, so it’s not this one either.
  • Off-Page Optimization – Incoming links.  Link diversity.  Authority Links…  Off-Page Optimization is NEVER done!  If you want better rankings, build more links.

I’ll say it again, if you want better rankings, build more links.

Your keywords are good.  Your content is good.  Social is as good as it’s going to get.  So you need more links to your site!

The only time you should stop building backlinks is when you’re in the #1 spot of Google for at least 2 weeks.  Then, you can take a break.  If you drop back down into spot #2 or #3, build more links!

NOTE:  Sometimes, simply adding a new blog post will help you reclaim the #1 spot…  Google likes fresh content!

Tracking Your Keyword Rankings

Tracking your keywords is easy if you have the right software for it…  There are lots of ‘keyword trackers’ out there but we’ve found that whenever Google updates, they’ll be down for weeks or months!

We use Authority Labs for all of our sites and our client sites…  Partly because it’s always accurate.  AndSett also because they’ll give you a public link that you can send to your clients so they know where their sites are ranking!

authority-labs

Setting Up Keyword Tracking

There isn’t anything hard about setting up keyword tracking, not by a long shot.  Here’s a step by step, web-based tutorial for it:

authority-labs-tutorial

Keyword Tracking How-To [PDF Download]

download-button

Up Next…

After you set up your keyword tracking, there’s only one thing left :0) Traffic!

It’s true, I don’t track traffic nearly as much as I track Google rankings, but it’s still important, especially when you’re new. You want to see that 12 people came to your site yesterday or that you got a spike of 142 people in the last 3 days…

So, tomorrow, I’ll show you how to set that up and ‘read’ it!

Thoughts?

In the comment box below, tell me where your sites are ranking!! What page? What keyword? I might be able to help you out right through the comments!

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3 Responses to Day 13: Tracking Your Keywords

  1. Rick says:

    Just wondering what is the advantage of using a paid service like Authority Labs vs. a free service like Google Webmaster to track page position?

    • Jason Drohn says:

      Hi Rick! You can absolutely use Google Webmaster. In fact, I like to use it to find keywords that I didn’t know I was ranking for. The problem I always found was that image results came up too, which never gave you a real good idea of what you were actually ranking for. I like defining keywords that I’m trying to rank for and track just those, throwing naturally occurring rankings in, than being presented a smorgasbord of data that may not be what I am looking for..

      For instance, one time I had a site that I thought was ranking #2 for the keyword phrase ‘slogans.’ I got REALLY excited and went to check it out. In reality, what happened is that an image I had in a blog post was actually in Google Images, as the #2 listing. Weird, I know.

      J

  2. […] Day 11: Linkbuilding With Press Releases Day 12: Not So Advanced Linkbuilding Strategies Day 13: How To Track Your Keyword Rankings Day 14: Monitoring Your Traffic BONUS LIVE TRAINING: Website Workshop Replay […]

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